Work
Work
Work
Recent projects showcasing design leadership, product strategy, and individual contribution. Over the last decade, I have collaborated with a wide variety of companies to create exceptional user experiences that have made a meaningful impact on the lives of our customers.
Recent projects showcasing design leadership, product strategy, and individual contribution. Over the last decade, I have collaborated with a wide variety of companies to create exceptional user experiences that have made a meaningful impact on the lives of our customers.
Recent projects showcasing design leadership, product strategy, and individual contribution. Over the last decade, I have collaborated with a wide variety of companies to create exceptional user experiences that have made a meaningful impact on the lives of our customers.
Recent projects showcasing design leadership, product strategy, and individual contribution. Over the last decade, I have collaborated with a wide variety of companies to create exceptional user experiences that have made a meaningful impact on the lives of our customers.
To maintain the confidentiality of projects,
case studies are available upon request.
To maintain the confidentiality of my projects,
case studies are available upon request.
To maintain the confidentiality of my projects, case studies are available upon request.
To maintain the confidentiality of my projects, case studies are available upon request.
To maintain the confidentiality of my projects, case studies are available upon request.
To maintain the confidentiality of my projects, case studies are available upon request.
Thalia.drs — Launching a Digital Product Studio and Developing the Service Offering
Thalia.drs — Launching a Digital Product Studio and Developing the Service Offering
Thalia.drs —
Launching a Digital Product Studio and Developing the Service Offering
Client
My Role
Design Management
UX/UI Design
Positioning
Pitch Lead
Proposal Development
In order to transform their extensive e-commerce expertise into a service offering, I led the launch of a digital product studio for Germany's biggest book retailer Thalia. Heading pitches and creating proposals, I shaped the service portfolio to capture a growing need for product discovery and research in the market.
Additionally, I led two small design teams and provided consistent, growth-centred mentorship while managing operational aspects of design such as facilitating team rituals, creating efficient workflows and recruiting.
Douglas App — Leading Design for Europe's Biggest Beauty Retailer
Douglas App — Leading Design for Europe's Biggest Beauty Retailer
Douglas App — Leading Design for Europe's Biggest Beauty Retailer
Douglas App — Leading Design for Europe's Biggest Beauty Retailer
Douglas App — Leading Design for Europe's Biggest Beauty Retailer
Serving as the lead designer for Douglas, I contributed to establishing the Douglas App as the centerpiece of digital strategy within the Douglas product portfolio. Alongside managing a small team of designers, I facilitated workshops, design sprints, and lightning talks to foster empathy for users amongst teams and stakeholders.
A key initiative I led was the overhaul of the design system from web-based to native mobile (iOS and Android), improving the customer experience for over 8 Million App users.
Bella — Crafting a Point-of-Sale Experience that Blends Delightful CX with Streamlined Business Operations
Bella — Crafting a Point-of-Sale Experience that Blends Delightful CX with Streamlined Business Operations
Bella —
Crafting a Point-of-Sale Experience that Blends Delightful CX with Streamlined Business Operations
Bella represents the next generation of a comprehensive point-of-sale solution, aimed at enhancing the retail experience for Europe's largest beauty retailer Douglas. I spearheaded a team of department leads to develop a detailed proposal outlining our approach, timeline, and strategy to tackle this complex challenge. Upon securing the project my role involved leading the design team, starting with extensive research to engage with employees who would be using Bella as part of their daily work.
This involved understanding the intricacies of sales and consulting processes, identifying pain points, and designing a solution that would streamline operations and enhance customer satisfaction.
Bella has optimized operational efficiency, improved customer satisfaction, and enhanced the conversion rate into the customer loyalty program. The streamlined business operations with over 20.000 monthly orders underscore its impact on Douglas' success, solidifying its position as the leading beauty retailer in Europe.
Culture Key — Reimagining the Art Experience for the Digital Age
Culture Key —
Reimagining the Art Experience for the Digital Age
Culture Key —
Reimagining the Art Experience for the Digital Age
Client
My Role
Project Lead
Business Model
Brand Identity
UX/UI Design
Pitch Deck for Investors
Culture Key is an ambitious art community startup that aims to revolutionize the digital art experience by providing a platform that connects art enthusiasts directly with artists. As the project lead, I was heading the pitch to acquire Culture Key as our client and collaborated closely with the founder to define the core value proposition and shape the business model.
Tolino — Exploring the Ecosystem for the Next Generation of eBook Readers
Tolino — Exploring the Ecosystem for the Next Generation of eBook Readers
Tolino — Exploring the Ecosystem for the Next Generation of eBook Readers
Tolino —
Exploring the Ecosystem for the Next Generation of eBook Readers
After heading the pitch to acquire the eBook manufacturer Tolino as a client for Thalia-drs, I led a small team to conduct interviews with stakeholders, experts from the eBook industry, and end-users. Our objective was to evaluate the integration of new hardware into the device, resulting in new use cases and growth opportunities in an emerging customer segment.
After heading the pitch to acquire the eBook manufacturer Tolino as a client for Thalia-drs, I led a small team to conduct interviews with stakeholders, experts from the eBook industry, and end-users. Our objective was to evaluate the integration of new hardware into the device, resulting in new use cases and growth opportunities in an emerging customer segment.
After heading the pitch to acquire the eBook manufacturer Tolino as a client for Thalia-drs, I led a small team to conduct interviews with stakeholders, experts from the eBook industry, and end-users. Our objective was to evaluate the integration of new hardware into the device, resulting in new use cases and growth opportunities in an emerging customer segment.
After heading the pitch to acquire the eBook manufacturer Tolino as a client for Thalia-drs, I led a small team to conduct interviews with stakeholders, experts from the eBook industry, and end-users. Our objective was to evaluate the integration of new hardware into the device, resulting in new use cases and growth opportunities in an emerging customer segment.
Native Instruments — Launching the First Subscription-Based Marketplace for the Pioneer of Electronic Music Production
Native Instruments —
Launching the First Subscription-Based Marketplace for the Pioneer of Electronic Music Production
Native Instruments —
Launching the First Subscription-Based Marketplace for the Pioneer of Electronic Music Production
Native Instruments
Launching the First Subscription-Based Marketplace for the Pioneer of Electronic Music Production
Client
My Role
UX/UI Design
Service Design
Presentation Design
As a UX Strategist at Native Instruments, I was part of the digital transformation project to expand the business model into a subscription-based marketplace. This project resulted in the launch of sounds.com, which integrated the existing product portfolio into a marketplace to provide music creators with a curated library of assets for music production.
As a UX Strategist at Native Instruments, I was part of the digital transformation project to expand the business model into a subscription-based marketplace. This project resulted in the launch of sounds.com, which integrated the existing product portfolio into a marketplace to provide music creators with a curated library of assets for music production.
Additionally, moving away from one-time purchase into subscription posed new obstacles in terms of revenue generation and a bigger emphasis on retention, which required a deep understanding on how to design for continuous usage.
Berlin, DE
2008–2024 ©
Berlin, DE
2008–2024 ©
Berlin, DE
2008–2024 ©
Berlin, DE
2008–2024 ©
Let's build new futures, together.
Let's build new futures, together.
Let's build new futures, together.
Let's build new futures, together.
Let's build new futures, together.