Work
Work
Work
Recent projects showcasing design leadership, product strategy, and individual contribution. Over the last decade, I have collaborated with a wide variety of companies to create exceptional user experiences that have made a meaningful impact on the lives of our customers.
Recent projects showcasing design leadership, product strategy, and individual contribution. Over the last decade, I have collaborated with a wide variety of companies to create exceptional user experiences that have made a meaningful impact on the lives of our customers.
Recent projects showcasing design leadership, product strategy, and individual contribution. Over the last decade, I have collaborated with a wide variety of companies to create exceptional user experiences that have made a meaningful impact on the lives of our customers.
Recent projects showcasing design leadership, product strategy, and individual contribution. Over the last decade, I have collaborated with a wide variety of companies to create exceptional user experiences that have made a meaningful impact on the lives of our customers.
To maintain the confidentiality of projects,
case studies are available upon request.
To maintain the confidentiality of my projects,
case studies are available upon request.
To maintain the confidentiality of my projects, case studies are available upon request.
To maintain the confidentiality of my projects, case studies are available upon request.
To maintain the confidentiality of my projects, case studies are available upon request.
To maintain the confidentiality of my projects, case studies are available upon request.
AutoScout24 — Leading Design for the B2B Product Portfolio at Europe's Largest Online Car Market
AutoScout24 — Leading Design for the B2B Product Portfolio at Europe's Largest Online Car Market
AutoScout24 —Leading Design for the B2B Product Portfolio at Europe's Largest Online Car Market
AutoScout24 — Leading Design for the B2B Product Portfolio at Europe's Largest Online Car Market
Client
My Role
Design Leadership
Design Operations
Product Design
Design Systems
Data Driven Initiatives
Type
B2B SaaS
Subscription Model
E-Commerce
Automotive
I'm currently serving as the B2B design lead at Europe’s largest online car market AutoScout24 (30 million monthly active users) where I head a team of design managers, product designers, UX researchers and content designers.
Working with our cross-functional partners, my team is responsible for defining and elevating the user journeys for over 43.000 dealer partners in Europe. As we strive towards our mission to becoming "The home for car buying, selling, and leasing in Europe", we expand existing tools and create new ones to empower car dealers to identify and capitalize on opportunities in their sales pipeline.
Coupled with the integration of AI analytics, this restructuring
simplified user flows to tangibly increase usability, provided a clear value proposition, and managed to strike the balance between creating new ingress points for upselling while ensuring an unobstrusive interface to navigate day-to-day tasks.
Thalia.drs — Launching a Digital Product Studio and Developing the Service Offering
Thalia.drs — Launching a Digital Product Studio and Developing the Service Offering
Thalia.drs —
Launching a Digital Product Studio and Developing the Service Offering
Client
My Role
Business Development
Pitch Lead
Proposal Creation
Product Strategy
Product Management
Type
Product Studio
Consulting Agency
Innovation and Facilitation
E-Commerce Strategy
To transform their extensive e-commerce expertise into a service offering, I spearheaded the launch of a digital product studio for DACH's largest book retailer Thalia. Leading pitches and creating proposals, I shaped the service portfolio to capture a growing need for product discovery and research in the market.
Additionally, I led two small design teams and provided consistent, growth-centred mentorship while managing operational aspects of design such as facilitating team rituals, creating efficient workflows and recruiting.
Douglas App — Leading Design at Europe's Biggest Beauty Retailer
Douglas App — Leading Design at Europe's Biggest Beauty Retailer
Douglas App — Leading Design at Europe's Biggest Beauty Retailer
Douglas App — Leading Design at Europe's Biggest Beauty Retailer
Douglas App — Leading Design at Europe's Biggest Beauty Retailer
Serving as the lead designer for Douglas, I contributed to establishing the Douglas App as the centerpiece of digital strategy within the Douglas product portfolio. Alongside managing a small team of designers, I facilitated workshops, design sprints, and lightning talks to foster empathy for users amongst teams and stakeholders.
A key initiative I led was the overhaul of the design system from web-based to native mobile (iOS and Android), improving the customer experience for over 8 Million App users.
Bella — Crafting a Point-of-Sale Experience that Blends Delightful CX with Streamlined Business Operations
Bella — Crafting a Point-of-Sale Experience that Blends Delightful CX with Streamlined Business Operations
Bella —
Crafting a Point-of-Sale Experience that Blends Delightful CX with Streamlined Business Operations
Bella represents the next generation of a comprehensive point-of-sale solution, aimed at enhancing the retail experience for Europe's largest beauty retailer Douglas. I spearheaded a team of department leads to develop a detailed proposal outlining our approach, timeline, and strategy to tackle this complex challenge.
Upon securing the project my role involved leading the design team, starting with extensive research to engage with employees who would be using Bella as part of their daily work.
This involved understanding the intricacies of sales and consulting processes, identifying pain points, and designing a solution that would streamline operations and enhance customer satisfaction.
Bella has optimized operational efficiency, improved customer satisfaction, and enhanced the conversion rate into the customer loyalty program. The streamlined business operations with over 20.000 monthly orders underscore its impact on Douglas' success, solidifying its position as the leading beauty retailer in Europe.
Culture Key — Transforming the Art Experience for the Digital Age
Culture Key —
Transforming the Art Experience for the Digital Age
Culture Key —
Transforming the Art Experience for the Digital Age
Client
My Role
Project Lead
0 > 1 Product Strategy
Brand Identity
UX/UI Design
Investor Pitch Deck
Type
D2C Startup
Video on Demand
Digital Community
Art Marketplace
Culture Key is an ambitious art community startup that aims to revolutionize the digital art experience by providing a platform that connects art enthusiasts directly with artists. As the project lead, I was heading the pitch to acquire Culture Key as our client and collaborated closely with the founder to define the core value proposition and shape the business model.
Tolino — Exploring the Ecosystem for the Next Generation of eBook Readers
Tolino — Exploring the Ecosystem for the Next Generation of eBook Readers
Tolino — Exploring the Ecosystem for the Next Generation of eBook Readers
Tolino —
Exploring the Ecosystem for the Next Generation of eBook Readers
After heading the pitch to acquire the eBook manufacturer Tolino as a client for Thalia.drs, I led a small team to conduct interviews with stakeholders, experts from the eBook industry, and end-users. Our objective was to evaluate the integration of new hardware into the device, resulting in new use cases and growth opportunities in an emerging customer segment.
After heading the pitch to acquire the eBook manufacturer Tolino as a client for Thalia.drs, I led a small team to conduct interviews with stakeholders, experts from the eBook industry, and end-users. Our objective was to evaluate the integration of new hardware into the device, resulting in new use cases and growth opportunities in an emerging customer segment.
After heading the pitch to acquire the eBook manufacturer Tolino as a client for Thalia.drs, I led a small team to conduct interviews with stakeholders, experts from the eBook industry, and end-users. Our objective was to evaluate the integration of new hardware into the device, resulting in new use cases and growth opportunities in an emerging customer segment.
After heading the pitch to acquire the eBook manufacturer Tolino as a client for Thalia-drs, I led a small team to conduct interviews with stakeholders, experts from the eBook industry, and end-users. Our objective was to evaluate the integration of new hardware into the device, resulting in new use cases and growth opportunities in an emerging customer segment.
Native Instruments — Launching the First Subscription-Based Marketplace for the Pioneer of Electronic Music Production
Native Instruments —
Launching the First Subscription-Based Marketplace for the Pioneer of Electronic Music Production
Native Instruments —
Launching the First Subscription-Based Marketplace for the Pioneer of Electronic Music Production
Native Instruments
Launching the First Subscription-Based Marketplace for the Pioneer of Electronic Music Production
Client
My Role
UX/UI Design
Service Design
Presentation Design
Type
B2C Audio Production
Digital Content Creation
Education and Learning
Business Model Shift
Subscription
As a UX Strategist at Native Instruments, I was part of the digital transformation project to expand the business model into a subscription-based marketplace. This project resulted in the launch of sounds.com, which integrated the existing product portfolio into a marketplace to provide music creators with a curated library of assets for music production.
As a UX Strategist at Native Instruments, I was part of the digital transformation project to expand the business model into a subscription-based marketplace. This project resulted in the launch of sounds.com, which integrated the existing product portfolio into a marketplace to provide music creators with a curated library of assets for music production.
Additionally, moving away from one-time purchase into subscription posed new obstacles in terms of revenue generation and a bigger emphasis on retention, which required a deep understanding on how to design for continuous usage.
Berlin, DE
2008–2024 ©
Berlin, DE
2008–2024 ©
Berlin, DE
2008–2024 ©
Berlin, DE
2008–2024 ©
Let's build new futures, together.
Let's build new futures, together.
Let's build new futures, together.
Let's build new futures, together.
Let's build new futures, together.