Working Out Redefined
Working Out Redefined

Part II – Converting Research into UX 

Part II – Converting Research into UX

 

quantum2_header

Objective


Quantum is a visual tracking system that utilizes advanced motion tracking and body language analytics to provide a more engaging and immersive gym experience. It's a completely effortless tracking solution geared towards empowering people to get a more meaningful workout without the shortcomings of traditional fitness trackers.

After establishing a product vision, my goal was to pull the idea from the ether and see how it performs under real-life conditions. Setting up a landing page would provide me quickly with valuable insights without investing too many resources, but first, I needed to learn more about the users.

Quantum is a visual tracking system that utilizes advanced motion tracking and body language analytics to provide a more engaging and immersive gym experience. It's a completely effortless tracking solution geared towards empowering people to get a more meaningful workout without the shortcomings of traditional fitness trackers.

After establishing a product vision, my goal was to pull the idea from the ether and see how it performs under real-life conditions. Setting up a landing page would provide me quickly with valuable insights without investing too many resources, but first, I needed to learn more about the users.

Quantum is a visual tracking system that utilizes advanced motion tracking and body language analytics to provide a more engaging and immersive gym experience. It's a completely effortless tracking solution geared towards empowering people to get a more meaningful workout without the shortcomings of traditional fitness trackers.

After establishing a product vision, my goal was to pull the idea from the ether and see how it performs under real-life conditions. Setting up a landing page would provide me quickly with valuable insights without investing too many resources, but first, I needed to learn more about the users.

Research

Research

Research

If you would like to learn more about the research for this project, join me in Part one of the casestudy where I focus on understanding the tracking process.

If you would like to learn more about the research for this project, join me in Part one of the casestudy where I focus on understanding the tracking process.

If you would like to learn more about the research for this project, join me in Part one of the casestudy where I focus on understanding the tracking process.

If you would like to learn more about the research for this project, join me in Part one of the casestudy where I focus on understanding the tracking process.

If you would like to learn more about the research for this project, join me in Part one of the casestudy where I focus on understanding the tracking process.

Personas


To successfully convey a new mental model of tracking, I proceeded to distill the information gathered during research into a format that would effectively communicate user needs. I collected representative data and compiled the insights into two personas who could benefit the most while being representative of the market.

To successfully convey a new mental model of tracking, I proceeded to distill the information gathered during research into a format that would effectively communicate user needs. I collected representative data and compiled the insights into two personas who could benefit the most while being representative of the market.

quantum_persona2

Rachel was the driving persona of the project and the main user I focused on. She guided the need to create a product that was both empowering and useful but also enjoyable and frictionless. Her persistence to stick to a commitment after a long day was easy to connect with on an emotional level and helped to design a highly informative yet approachable product.
 

Rachel was the driving persona of the project and the main user I focused on. She guided the need to create a product that was both empowering and useful but also enjoyable and frictionless. Her persistence to stick to a commitment after a long day was easy to connect with on an emotional level and helped to design a highly informative yet approachable product.
 

quantum_persona1

Anthony, the life-hacker, was a strong secondary user and a potential advocate. Although he really enjoys getting confirmation of his attempts to optimize every area of his life, to make a significant impact the product would have to address and connect to a broader user base. Still, as an early adopter, Anthony could provide real use case feedback of early iterations and be the critical link between superfans and mainstream adaptation.

Anthony, the life-hacker, was a strong secondary user and a potential advocate. Although he really enjoys getting confirmation of his attempts to optimize every area of his life, to make a significant impact the product would have to address and connect to a broader user base. Still, as an early adopter, Anthony could provide real use case feedback of early iterations and be the critical link between superfans and mainstream adaptation.

Job stories


Job stories


Job stories


Job Stories


Additionally to personas, I also used the JTBD framework to explore different contexts in which a user would use the product to understand their motivation and desired outcome from a more objective perspective. Based on interviews and surveys, I created the following job stories:

Additionally to personas, I also used the JTBD framework to explore different contexts in which a user would use the product to understand their motivation and desired outcome from a more objective perspective. Based on interviews and surveys, I created the following job stories:

quantum2_JTBD

User journey


User journey


User journey


User journey


To expand the time frame in which I thought about the product and deepen my understanding of where the user is coming from, I laid out a user journey that considered previous tracking experience. Later on, this helped me to pivot around former troublesome tracking attempts and communicate a new, more useful and enjoyable mental model of tracking.

To expand the time frame in which I thought about the product and deepen my understanding of where the user is coming from, I laid out a user journey that considered previous tracking experience. Later on, this helped me to pivot around former troublesome tracking attempts and communicate a new, more useful and enjoyable mental model of tracking.

quantum_userjourney

Task flow


Task flow


Task flow


Task flow


Task flow


Of the 3 guiding principles, "Engaging" would be the trickiest one to translate to into a real product. While "Empowering" lies at the very core of its functionality, and "Effortless" is a delightful implementation of its features, "Engaging" was much harder to capture and translate. The biggest advantage of a tracker is the fact that it is one of the best and most effective solutions to unmet needs. A product that inherently provides instant gratification, validation, and a sense of control. As a designer, my objective was to tap into those intrinsic rewards, leverage their positive effects and minimize the pain-points associated with the process. To explore engagement opportunities, I mapped out a task flow as an iterative cycle.

Of the 3 guiding principles, "Engaging" would be the trickiest one to translate to into a real product. While "Empowering" lies at the very core of its functionality, and "Effortless" is a delightful implementation of its features, "Engaging" was much harder to capture and translate. The biggest advantage of a tracker is the fact that it is one of the best and most effective solutions to unmet needs. A product that inherently provides instant gratification, validation, and a sense of control. As a designer, my objective was to tap into those intrinsic rewards, leverage their positive effects and minimize the pain-points associated with the process. To explore engagement opportunities, I mapped out a task flow as an iterative cycle.

Of the 3 guiding principles, "Engaging" would be the trickiest one to translate to into a real product. While "Empowering" lies at the very core of its functionality, and "Effortless" is a delightful implementation of its features, "Engaging" was much harder to capture and translate. The biggest advantage of a tracker is the fact that it is one of the best and most effective solutions to unmet needs. A product that inherently provides instant gratification, validation, and a sense of control. As a designer, my objective was to tap into those intrinsic rewards, leverage their positive effects and minimize the pain-points associated with the process. To explore engagement opportunities, I mapped out a task flow as an iterative cycle.

Of the 3 guiding principles, "Engaging" would be the trickiest one to translate to into a real product. While "Empowering" lies at the very core of its functionality, and "Effortless" is a delightful implementation of its features, "Engaging" was much harder to capture and translate. The biggest advantage of a tracker is the fact that it is one of the best and most effective solutions to unmet needs. A product that inherently provides instant gratification, validation, and a sense of control. As a designer, my objective was to tap into those intrinsic rewards, leverage their positive effects and minimize the pain-points associated with the process. To explore engagement opportunities, I mapped out a task flow as an iterative cycle.

Of the 3 guiding principles, "Engaging" would be the trickiest one to translate to into a real product. While "Empowering" lies at the very core of its functionality, and "Effortless" is a delightful implementation of its features, "Engaging" was much harder to capture and translate. The biggest advantage of a tracker is the fact that it is one of the best and most effective solutions to unmet needs. A product that inherently provides instant gratification, validation, and a sense of control. As a designer, my objective was to tap into those intrinsic rewards, leverage their positive effects and minimize the pain-points associated with the process. To explore engagement opportunities, I mapped out a task flow as an iterative cycle.

quantum2_flow

To provide long and short-term engagement, I decided to introduce pre and post workout rituals and provide a platform that would be driven by local gyms and its members. This approach resonated with the guiding principles (empowering, engaging, frictionless) established in research & analysis, and was echoed by research data demonstrating that services offered, after location and before price, was the second most important gym choice criteria.

To provide long and short-term engagement, I decided to introduce pre and post workout rituals and provide a platform that would be driven by local gyms and its members. This approach resonated with the guiding principles (empowering, engaging, frictionless) established in research & analysis, and was echoed by research data demonstrating that services offered, after location and before price, was the second most important gym choice criteria.

Habit framework


Habit framework


Habit framework


Habit framework


Unfortunately, this also showed that a truly user-centered solution would be mostly centered around the timeframe of workouts. The critical parts in establishing a new habit (apart from the sheer force of will) are timing and frequency of rewards. No matter how great the experience during the workout, the weak link in building a habit (both in working out and using the product) would remain the time passed between two sessions. While more frequently used products can use the variables of interval and ratio of rewards for the highest dopamine release, I needed to find a solution that could form a habit with 1-3 workouts per week in mind. I used the Hooked canvas in conjunction with the task flowchart to map out habit-forming behavior and find the right balance of pleasure (instant gratification) and happiness (long-term) rewards.

Unfortunately, this also showed that a truly user-centered solution would be mostly centered around the timeframe of workouts. The critical parts in establishing a new habit (apart from the sheer force of will) are timing and frequency of rewards. No matter how great the experience during the workout, the weak link in building a habit (both in working out and using the product) would remain the time passed between two sessions. While more frequently used products can use the variables of interval and ratio of rewards for the highest dopamine release, I needed to find a solution that could form a habit with 1-3 workouts per week in mind. I used the Hooked canvas in conjunction with the task flowchart to map out habit-forming behavior and find the right balance of pleasure (instant gratification) and happiness (long-term) rewards.

quantum-hooked

Communicating a new idea


Communicating a new idea


Communicating a new idea


In order to pull the idea from the ether and see how it performs under real-life conditions, I decided to set up a fake door landing page. From interviews, I knew that successfully conveying a new mental model of tracking would be tricky and the initial contact with a new idea could make or break the overall impression. Attempts to explain the new product through images and text in 5-second tests proved to be unreliable, and I decided to visualize the process through a short video. I mocked up a short clip of a tracking camera in action, which worked wonders in communicating the tracking model.

In order to pull the idea from the ether and see how it performs under real-life conditions, I decided to set up a fake door landing page. From interviews, I knew that successfully conveying a new mental model of tracking would be tricky and the initial contact with a new idea could make or break the overall impression. Attempts to explain the new product through images and text in 5-second tests proved to be unreliable, and I decided to visualize the process through a short video. I mocked up a short clip of a tracking camera in action, which worked wonders in communicating the tracking model.

Implementation


Implementation


Using what I learned during the ideation and combining it with the findings of user research and feedback rounds, I designed a landing page with the goal to quickly communicate a new fitness tracking product and enriching it with additional value propositions. The tricky part was balancing a visually distinctive look & feel to differentiate Quantum from traditional fitness trackers while at the same time fulfilling established norms to quickly communicate the purpose of the service.

Using what I learned during the ideation and combining it with the findings of user research and feedback rounds, I designed a landing page with the goal to quickly communicate a new fitness tracking product and enriching it with additional value propositions. The tricky part was balancing a visually distinctive look & feel to differentiate Quantum from traditional fitness trackers while at the same time fulfilling established norms to quickly communicate the purpose of the service.

quantum2_landing

Reflection


Reflection


Reflection


Reflection


Reflection


During the project, I came across some parallels between classical behavioral theories and ideas from different backgrounds attempting to explain what drives our behavior and decision making. I used the opportunity to map out an overarching framework to get a deeper understanding of underlying motivations and struggles of users. The beauty and challenge of design is the lifelong learning process, and while by no means an exact model, I really enjoyed the process of connecting some dots. 

During the project, I came across some parallels between classical behavioral theories and ideas from different backgrounds attempting to explain what drives our behavior and decision making. I used the opportunity to map out an overarching framework to get a deeper understanding of underlying motivations and struggles of users. The beauty and challenge of design is the lifelong learning process, and while by no means an exact model, I really enjoyed the process of connecting some dots.

#anchorbehaviormodels

quantum8

2019 © Nicolai Fleischhauer